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PKS Blog


The Phrazer/Kitsune team, customers, partners and users are pleased to provide you with relevant and informative blog posts. Some posts are simple short text updates while others incorporate images, videos and files. Please be respectful of the bloggers, materials and goals of this offering. If you have comments and the link is disabled, please check back later.

    Althing Proactive Health Services - An Approach To Digital Inequity And Improved Access To Care

    When hearing digital inequity we think about access to internet and digital platforms, like smart phones, tablets, pc’s. But the digital divide in healthcare goes beyond the disparate access to those listed. The existing boom on digital, mostly synchronous, health solutions are not tailored to equally engage the entire community. Think about the seniors, the culturally diverse individuals, those with lower digital literacy or the ones concerned about privacy and safety of their health information; they are left behind and what does that mean? Those who are most in need of these vital health services are often least able to access them.

    Knowing that a holistic, equitable inclusion model is necessary to provide true community health services, the Althing with its qualified, portable clinic model sets a new standard in proactive health care. By utilizing the only purpose built, safe and secure engagement platform, Phrazer/Kitsune, that offers a patented method for full population coverage, it brings vital health services directly to our communities. GeaCom's clinical division, Althing, is a reinvention of health access that proactively adds health professionals, services and benefits not only to rural and outstate communities.

    Learn more about the Althing Model:

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    Accelerated Change - The Amplified Demand For Transformative Solutions

    The pandemic with all of its facets has disrupted the healthcare industry, organizational priorities and the traditional model of care delivery. While some conventional methods may be gone for good, other aspects, especially the augmentation of in-person care with asynchronous engagements, are here to stay. The accelerated change requirement for healthcare systems has put the spotlight on sustainable, agile transformation and innovation strategies for new care dynamics with a holistic approach that include the patients, staff and organization. And there is only one proven, medical grade engagement solution that checks all the boxes - Phrazer/Kitsune utilizing CITE. 

    With the foundation in Civil Rights and equity, GeaCom’s award winning solution establishes a new care dynamic with effective care coordination and novel augmentation benefits through asynchronous and synchronous features. GeaCom’s holistic approach is aligned with economic priorities and empowers a sustainable transformation. Eliminate unnecessary costs, improve patient flow, efficiencies and health outcomes, increase the “operating joy” for staff, and encourage agile innovations. Create a culture of change today and set the foundation for your success tomorrow. 

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    GeaCom Unveils - The New Era Of Health Equity, Efficiency And Innovation

    The world still carries the burden and shame of inequity and 2020 highlighted that pain more than ever. GeaCom, from inception, has set out to resolve this long standing challenge in healthcare without compromise. Not with cheap repurposed consumer products, not staged in and favoring certain demographies and not without safety and security at the forefront. GeaCom’s evolution has hit its stride in 2020 and now enters 2021 with full interoperability, efficiency models and, of course, world leading equity. In this video GeaCom's founder shares the journey and our pride in accomplishments and hopes of having more like minded technology innovators, healthcare innovators and Civil Rights Champions join us in changing the world.

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    The Power of CITE

    u.4.GeaCom 20201202 CITE-01 (2).pngFirst, what is CITE? 

    CITE stands for Communication and Information Theory Empowered Methodologies that are based on hard sciences related to the principles of human behavior, psychology, brain research, social sciences, and accurate information exchange. CITE is a patented method that has been validated and proven effective in over 20 million interactions. Phrazer/Kitsune, the world’s only medical grade engagement solution, is the only platform utilizing CITE methodologies for novel, unprecedented benefits and results.

    Human Effectiveness

    Phrazer/Kitsune leverages dynamic visual, tactile, and emotional CITE techniques that gain trust, create comfort, and ensure a deep level of patient engagement.For staff, CITE revolutionizes the conventional 1:1 model and empowers staff to effectively engage with multiple patients at the same through fully augmented human interactions.  

    Augmented Engagements

    With asynchronous CITE engagements, patients are empowered to actively progress their care knowing that the care team is constantly aware of their progress and needs. Patients author their own chart, take an active role in their care and are guided through their journey in the most effective way while staff performs at top of licensure and receives visual/audio process adherence guidance, cultural cues and qualified decision aids. A new era of engagement - fully augmented and only possible through CITE. 

    Efficiency Benefits

    Efficiency, effectiveness and equity are synergistic pillars in healthcare. CITE is the only way to establish full equity across all demographies as a required foundation for additional benefits related to patient flow, “speed-to-treat”, staff application, system performance and health outcomes. CITE boosts the efficiency of healthcare delivery while improving value and quality of care.

    Cost Benefits

    CITE solutions not only boost efficiency, but also provide an unmatched ROI and cost benefits. With CITE, medical error due to communication barriers is eliminated, downcoding issues are vastly reduced, costly point-solutions are consolidated and new revenue pathways are offered. 

    Unmatched Adaptability

    GeaCom’s CITE engine is designed to quickly adjust to changing needs. A change in workflow, a new engagement or an expansion into a different demography/language - CITE updates are generally provided within hours and employed through a quick remote update of the designated Phrazer/Kitsune Systems. Simple, easy and at no additional charge. 

    Rapid Innovation 

    GeaCom’s CITE methodologies empower true and rapid innovations. Ideas become a reality through a collaboration with GeaCom’s CITE experts. Together, we are designing the future of healthcare with modern engagement features benefiting patients, staff and System. Join us today and experience the breakthrough, truly differentiated benefits of CITE. Welcome to the new CITE 2020 Era. 

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    The Althing: A Proud Finalist For The 2020 Tekne Award

    GeaCom's Althing is a proud finalist for the 2020 Tekne Award the in the category "Tech for Good" that recognizes novel innovations serving an unmet community need. The Althing, a reinvention of education, healthcare and civic services brings a modern, inclusive, and holistic model to our communities. For equal access to services and a vibrant, welcoming community.

     u.4.Tekne Finalist logo 2020-01.png

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    Hot Topic: Effective Care Coordination

    Fundamental changes to healthcare to meet the demand for equity and efficiency are long overdue. With the push for change comes the opportunity for reinvention, and the largest opportunities in healthcare revolve around ensuring equity across demographies coupled with effective resource coordination to the point of need. Healthcare systems must deploy the best asset at the right time in order to fully empower staff and system performance, and there is only one medical grade, purpose built platform that meets all requirements of this new paradigm . GeaCom, the leader in civil rights and medical innovation is introducing the CITE 2020 Era with the only proven, validated solution for total equity, efficiency and efficacy - Phrazer/Kitsune. 

    Unlike consumer technology and conventional methods, CITE solutions are based on communication theory, evolutionary biology and hard sciences creating a hyper-human experience and the most effective patient-provider relationship possible. With CITE solutions, all patients are engaged equally regardless of age, gender, language, culture, literacy level,  empowered to actively progress their care, while the patented Multipath Real-time Messaging (MRM) feature simultaneously engages the EMR, infrastructure and staff in the most effective way. 

       u.4.GeaCom 20200720 Consolidation & Process.001.jpeg

    Throughout a patient’s medical journey, CITE solutions couple dynamic, personalized asynchronous engagements with augmented synchronous staff interactions at relevant pivot points. Patients author their own chart, actionable, relevant information is shared with staff, cultural cues are provided and process adherence guidance reinforces best practices and policies. 

    Phrazer/Kitsune’s novel CITE Cockpit in combination with the MRM feature offers a dynamic control panel for effective resource coordination unlocking breakthrough efficiencies. With CITE solutions, the department regains ultimate control of patient flow and process, ensures quality and continuity across demographies and consolidates costly point-solution. Secure A/V conferencing, remote journey advancements, quick messaging feature in any language and more - all is only a tap away on Phrazer/Kitsune.

    Embrace the opportunity to reinvent care with total equity, efficiency and efficacy. Experience the power of Phrazer/Kitsune CITE solutions in the CITE 2020 Era.

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    Nobody is Safe Until EVERYONE is Safe (CITE 2020 ERA)

    u.1.pan_equity.jpgIn a pandemic, it isn't in control until it is for everyone.  This was true for diseases North America effectively inoculated for and now the challenge of "everyone" is more complex.  The low literacy and non-english speaking challenges are significantly higher than in the 1930s and 40s and now the tsunami of misinformation is a compounding factor.


    Communication problems were a contributing factor in 7,149 cases (30 percent) of 23,000 medical malpractice claims filed between 2009 and 2013, according to the report, published by research/analysis firm CRICO Strategies.  However, researchers said the statistics they compiled are only scratching the surface, as there are surely numerous communication-related patient harms that did not lead to malpractice claims.  


    CITE 2020 overcomes the communication challenges and brings an effective weapon to the war on misinformation, ushering a new era is equity.

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    A New Paradigm Of Healthcare After COVID-19

    While health systems have been propelled into navigating the demands of the acute COVID-19 surge, the question about how to handle the “new normal” afterwards becomes pressing. This pandemic forced tremendous change on process, payment and policies, and further evolution of healthcare delivery is inevitable. Fundamental changes to healthcare require novel solutions to meet the demands of the new paradigm. GeaCom’s CITE solution plays an integral role meeting these demands for a modernized, equitable and efficient care process. Here’s how:

    The demand for equitable solutions: 

    The current push for Civil Rights and equity in our communities creates a demand in healthcare for equal engagement across demographies, which conventional methods simply can’t meet. With Phrazer/Kitsune, all patients are engaged equally regardless of age, gender, language or literacy level. For the first time, quality and continuity across the entire patient population is accomplished. CITE Solutions empower patients to actively progress their care and directly populate their chart with unmatched accuracy levels. Furthermore, CITE Solutions eliminate unconscious bias and medical error due to communication barriers. It is the only proven journey solution for full population coverage that brings patients and staff closer together. 

    The demand for safe and secure virtual health solutions: 

    The boom for virtual health solutions was soon followed by an awakening to security and safety flaws and scalability limitations inherent to consumer devices and point solutions. GeaCom’s medical grade hardware not only exceeds infectious disease standards, it also offers novel virtual health features for safe, secure and effective patient/staff interactions. 

    The demand for efficient and scalable solutions: 

    Improving efficiency of care without compromising quality remains one of the largest challenges for healthcare facilities. While conventional methods require a “1:1” patient/staff ratio, Phrazer/Kitsune’s Multipath Realtime Messaging (MRM) feature enables a never before possible “1: many” ratio with audio alerts to staff, direct charting into the EHR, notifications to alert boards and more. The MRM feature ensures effective resource coordination, top of licensure performance and staff process adherence leading to operational excellence that can only be achieved with CITE Solutions.   

    The demand for cost effectiveness and novel revenue pathways:

    Traditionally, point-solutions and repurposed consumer devices have cluttered up departments and induced a huge burden due to cost and frequent updates, upgrades and maintenance. Consolidating point solutions becomes a necessity for cost savings and operational excellence. Phrazer/Kitsune has been proven effective as a means to consolidate language services, patient entertainment, survey services and more -- all while offering a lower cost of ownership. This combination not only alleviates the budget, but also increases revenue leading to an unbeatable ROI. 


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    The Virtual Health Boom During The COVID-19 Pandemic And Its Potential To Permanently Impact Care Delivery

    COVID-19 forced tremendous changes to healthcare operations and patient-staff interactions. The pressing need for videoconference solutions (synchronous engagement) combined with temporarily relaxed regulations for HIPAA, Civil Rights and ADA had non-medial solutions enter the healthcare market with unqualified consumer devices and services. The appetite for digital AV solutions remains strong while limitations and downsides start to occur - the requirement of high-performance networks, expensive staff resources, inequitable access across demographies, and most importantly the inability to scale. Furthermore, asynchronous interactions utilizing digital forms, web pages or digital education have been proven ineffective and expensive.

    But is there a medical grade platform that allows equitable, effective and scalable synchronous and asynchronous engagements? Yes, there is! 

    Phrazer/Kitsune, the only FDA designed and qualified, medical grade engagement platform, combines safe and secure audio/video conferencing capabilities with equitable, effective CITE engagements and other features. The patented Multi-path Realtime Messaging (MRM) feature provides novel efficiency and resource coordination benefits that no other solution offers. 

    The change forced by the COVID-19 pandemic brings a tremendous opportunity to rethink care delivery and evaluate the longterm benefits of Phrazer/Kitsune as a journey solution for equity, efficiency, top of licensure performance, continued innovation and economic enhancements. Use the virtual health trend as a catalyst for sustainable care model transformation with Phrazer/Kitsune. The empowering capabilities for patients and staff will reshape the traditional patient-provider interactions and operational performance of healthcare facilities. 

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    Phrazer/Kitsune: Equity in COVID-19 response without compromise

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