First, what is CITE?
CITE stands for Communication and Information Theory Empowered Methodologies that are based on hard sciences related to the principles of human behavior, psychology, brain research, social sciences, and accurate information exchange. CITE is a patented method that has been validated and proven effective in over 20 million interactions. Phrazer/Kitsune, the world’s only medical grade engagement solution, is the only platform utilizing CITE methodologies for novel, unprecedented benefits and results.
Phrazer/Kitsune leverages dynamic visual, tactile, and emotional CITE techniques that gain trust, create comfort, and ensure a deep level of patient engagement.For staff, CITE revolutionizes the conventional 1:1 model and empowers staff to effectively engage with multiple patients at the same through fully augmented human interactions.
With asynchronous CITE engagements, patients are empowered to actively progress their care knowing that the care team is constantly aware of their progress and needs. Patients author their own chart, take an active role in their care and are guided through their journey in the most effective way while staff performs at top of licensure and receives visual/audio process adherence guidance, cultural cues and qualified decision aids. A new era of engagement - fully augmented and only possible through CITE.
Efficiency, effectiveness and equity are synergistic pillars in healthcare. CITE is the only way to establish full equity across all demographies as a required foundation for additional benefits related to patient flow, “speed-to-treat”, staff application, system performance and health outcomes. CITE boosts the efficiency of healthcare delivery while improving value and quality of care.
CITE solutions not only boost efficiency, but also provide an unmatched ROI and cost benefits. With CITE, medical error due to communication barriers is eliminated, downcoding issues are vastly reduced, costly point-solutions are consolidated and new revenue pathways are offered.
GeaCom’s CITE engine is designed to quickly adjust to changing needs. A change in workflow, a new engagement or an expansion into a different demography/language - CITE updates are generally provided within hours and employed through a quick remote update of the designated Phrazer/Kitsune Systems. Simple, easy and at no additional charge.
GeaCom’s CITE methodologies empower true and rapid innovations. Ideas become a reality through a collaboration with GeaCom’s CITE experts. Together, we are designing the future of healthcare with modern engagement features benefiting patients, staff and System. Join us today and experience the breakthrough, truly differentiated benefits of CITE. Welcome to the new CITE 2020 Era.
GeaCom's Althing is a proud finalist for the 2020 Tekne Award the in the category "Tech for Good" that recognizes novel innovations serving an unmet community need. The Althing, a reinvention of education, healthcare and civic services brings a modern, inclusive, and holistic model to our communities. For equal access to services and a vibrant, welcoming community.
Fundamental changes to healthcare to meet the demand for equity and efficiency are long overdue. With the push for change comes the opportunity for reinvention, and the largest opportunities in healthcare revolve around ensuring equity across demographies coupled with effective resource coordination to the point of need. Healthcare systems must deploy the best asset at the right time in order to fully empower staff and system performance, and there is only one medical grade, purpose built platform that meets all requirements of this new paradigm . GeaCom, the leader in civil rights and medical innovation is introducing the CITE 2020 Era with the only proven, validated solution for total equity, efficiency and efficacy - Phrazer/Kitsune.
Unlike consumer technology and conventional methods, CITE solutions are based on communication theory, evolutionary biology and hard sciences creating a hyper-human experience and the most effective patient-provider relationship possible. With CITE solutions, all patients are engaged equally regardless of age, gender, language, culture, literacy level, empowered to actively progress their care, while the patented Multipath Real-time Messaging (MRM) feature simultaneously engages the EMR, infrastructure and staff in the most effective way.
Throughout a patient’s medical journey, CITE solutions couple dynamic, personalized asynchronous engagements with augmented synchronous staff interactions at relevant pivot points. Patients author their own chart, actionable, relevant information is shared with staff, cultural cues are provided and process adherence guidance reinforces best practices and policies.
Phrazer/Kitsune’s novel CITE Cockpit in combination with the MRM feature offers a dynamic control panel for effective resource coordination unlocking breakthrough efficiencies. With CITE solutions, the department regains ultimate control of patient flow and process, ensures quality and continuity across demographies and consolidates costly point-solution. Secure A/V conferencing, remote journey advancements, quick messaging feature in any language and more - all is only a tap away on Phrazer/Kitsune.
Embrace the opportunity to reinvent care with total equity, efficiency and efficacy. Experience the power of Phrazer/Kitsune CITE solutions in the CITE 2020 Era.
In a pandemic, it isn't in control until it is for everyone. This was true for diseases North America effectively inoculated for and now the challenge of "everyone" is more complex. The low literacy and non-english speaking challenges are significantly higher than in the 1930s and 40s and now the tsunami of misinformation is a compounding factor.
Communication problems were a contributing factor in 7,149 cases (30 percent) of 23,000 medical malpractice claims filed between 2009 and 2013, according to the report, published by research/analysis firm CRICO Strategies. However, researchers said the statistics they compiled are only scratching the surface, as there are surely numerous communication-related patient harms that did not lead to malpractice claims.
CITE 2020 overcomes the communication challenges and brings an effective weapon to the war on misinformation, ushering a new era is equity.
While health systems have been propelled into navigating the demands of the acute COVID-19 surge, the question about how to handle the “new normal” afterwards becomes pressing. This pandemic forced tremendous change on process, payment and policies, and further evolution of healthcare delivery is inevitable. Fundamental changes to healthcare require novel solutions to meet the demands of the new paradigm. GeaCom’s CITE solution plays an integral role meeting these demands for a modernized, equitable and efficient care process. Here’s how:
The demand for equitable solutions:
The current push for Civil Rights and equity in our communities creates a demand in healthcare for equal engagement across demographies, which conventional methods simply can’t meet. With Phrazer/Kitsune, all patients are engaged equally regardless of age, gender, language or literacy level. For the first time, quality and continuity across the entire patient population is accomplished. CITE Solutions empower patients to actively progress their care and directly populate their chart with unmatched accuracy levels. Furthermore, CITE Solutions eliminate unconscious bias and medical error due to communication barriers. It is the only proven journey solution for full population coverage that brings patients and staff closer together.
The demand for safe and secure virtual health solutions:
The boom for virtual health solutions was soon followed by an awakening to security and safety flaws and scalability limitations inherent to consumer devices and point solutions. GeaCom’s medical grade hardware not only exceeds infectious disease standards, it also offers novel virtual health features for safe, secure and effective patient/staff interactions.
The demand for efficient and scalable solutions:
Improving efficiency of care without compromising quality remains one of the largest challenges for healthcare facilities. While conventional methods require a “1:1” patient/staff ratio, Phrazer/Kitsune’s Multipath Realtime Messaging (MRM) feature enables a never before possible “1: many” ratio with audio alerts to staff, direct charting into the EHR, notifications to alert boards and more. The MRM feature ensures effective resource coordination, top of licensure performance and staff process adherence leading to operational excellence that can only be achieved with CITE Solutions.
The demand for cost effectiveness and novel revenue pathways:
Traditionally, point-solutions and repurposed consumer devices have cluttered up departments and induced a huge burden due to cost and frequent updates, upgrades and maintenance. Consolidating point solutions becomes a necessity for cost savings and operational excellence. Phrazer/Kitsune has been proven effective as a means to consolidate language services, patient entertainment, survey services and more -- all while offering a lower cost of ownership. This combination not only alleviates the budget, but also increases revenue leading to an unbeatable ROI.
The Virtual Health Boom During The COVID-19 Pandemic And Its Potential To Permanently Impact Care Delivery
COVID-19 forced tremendous changes to healthcare operations and patient-staff interactions. The pressing need for videoconference solutions (synchronous engagement) combined with temporarily relaxed regulations for HIPAA, Civil Rights and ADA had non-medial solutions enter the healthcare market with unqualified consumer devices and services. The appetite for digital AV solutions remains strong while limitations and downsides start to occur - the requirement of high-performance networks, expensive staff resources, inequitable access across demographies, and most importantly the inability to scale. Furthermore, asynchronous interactions utilizing digital forms, web pages or digital education have been proven ineffective and expensive.
But is there a medical grade platform that allows equitable, effective and scalable synchronous and asynchronous engagements? Yes, there is!
Phrazer/Kitsune, the only FDA designed and qualified, medical grade engagement platform, combines safe and secure audio/video conferencing capabilities with equitable, effective CITE engagements and other features. The patented Multi-path Realtime Messaging (MRM) feature provides novel efficiency and resource coordination benefits that no other solution offers.
The change forced by the COVID-19 pandemic brings a tremendous opportunity to rethink care delivery and evaluate the longterm benefits of Phrazer/Kitsune as a journey solution for equity, efficiency, top of licensure performance, continued innovation and economic enhancements. Use the virtual health trend as a catalyst for sustainable care model transformation with Phrazer/Kitsune. The empowering capabilities for patients and staff will reshape the traditional patient-provider interactions and operational performance of healthcare facilities.
As the challenges of this health crisis increase, the need for a validated, FDA-qualified solution for equity, staff safety and efficiency becomes even greater. The entire population and our communities are deeply affected by the urgent need for vital services.
Despite the improvements in the overall health in the US, there is a large disenfranchised population experience a lower quality of health care. Engaging patients with conventional methods reaches about 20 percent of the entire population effectively - the dominant culture, well-educated, literate, established individuals. Patients differing from that in regards to age, language, cultural background, or literacy level have a documented diminished healthcare experience. Disparities in health care exist and affects everyone. It is known that unconscious bias, stereotyping, prejudice and clinical uncertainty contribute to disparities, but what can you do about it? While national agencies promote equitable, effective, safe and high quality care for all, the reality is that health institutions are struggling to meet these with conventional tools. Until now. GeaCom’s proven medical CITE Journey Solution ensures equity across demographies, quality and continuity of care, top of licensure performance and staff guidance as well as innovation, efficiency and economic benefits for healthcare systems. See a quick video about the moral imperative of Phrazer/Kitsune CITE Solutions here: