Phrazer/Kitsune Blog


The Phrazer/Kitsune team, customers, partners and users are pleased to provide you with relevant and informative blog posts. Some posts are simple short text updates while others incorporate images, videos and files. Please be respectful of the bloggers, materials and goals of this offering. If you have comments and the link is disabled, please check back later.

    "My Experience with Phrazer" in the K-12 market


    Please introduce yourself with name, title, organization, your role within the Phrazer program and tell me what you are passionate about. (1).jpegJohn Alberts, Executive Director of Educational Services at Austin Public Schools. I am leading the implementation of the Phrazer program from the district level. I am passionate about supporting students and families to help their students achieve their desired futures. For me, this results in a passion for equity.

    How does Phrazer support your passion?

    Phrazer empowers all families to engage in the educational process by removing some of the barriers of communication. This directly supports my passion for equity. Phrazer also offers ways to provide innovative engagements to students to support their learning development. It works in concert with the work of our teachers, success coaches, and other staff members to empower student and parent voice and agency in our system.

    How is Phrazer currently used and how does is help your students, parents, staff and system?

    It is currently being used to assist families in the enrollment process as well as in communicating health concerns about their student. Phrazer also provides relevant information to parents regarding available community resources. Additionally, we are pioneering a Phrazer program in the classroom setting with innovative parent-teacher engagements and student modules within a reading intervention program.

    If you think about Phrazer’s capabilities and the future within your system - what are you most excited about?

    I am excited to see how Phrazer can help us in further engaging and supporting our community, families, parents and students alike. I am also excited about the role it can play in helping us reconsider how we engage with parents and the function of long standing practices such as conferences. Phrazer’s capabilities help us think about new and innovative ways in which this could be done differently and more efficiently. Finally, I am excited about the positive feedback we received from parents and students utilizing Phrazer to enhance their educational experience.

    If you would describe your experience working GeaCom in three words - which ones would that be? Please explain.  

    Enlightening, challenging, rewarding - I chose these words because they really do sum up the experience. Enlightening because GeaCom is expert in communication and engagement, so we have learned a lot from them regarding this. It is truly a core competency of theirs. Challenging because through this experience, we are challenged to consider our status quo and how we can improve. And finally, rewarding as we see our innovative ideas become reality.